Sales strategy is a combination of methods and approaches focused on acquiring and retaining customers, which ensures that company’s products and services are delivered to the target audience, motivates current customers to spend money and dissemination information.

While creating an effective sales strategy, it is essential to be aware of the market, to be informed about activities of competitors, acknowledge current trends and detailed analysis of business. Successful sales strategy is when a responsible person spends resources on the right customers at the right time.